Jamie Oliver at TED

Sevaon February 11th, 2010No Comments

Just because you’re not at TED 2010 in person doesn’t mean you can’t still get some of the TED experience.

Jamie Oliver was awarded $100,000 and the opportunity to present his vision to the world as part of his TED prize.

A celebrity chef and nutrition advocate (and our ED’s food hero), we imagine that part of that vision includes better, tastier eating — and living.

CNN streamed live the acceptance speech last night.

Here’s a summary of what Oliver’s wish was:


“I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”


Set up an organization to create a popular movement that will inspire people to change the way they eat. The movement will do this by establishing a network of community kitchens; launching a traveling food theater that will teach kids practical food and cooking skills in an entertaining way and provide basic training for parents and professionals; and bringing millions of people together through an online community to drive the fight against obesity. The grassroots movement must also challenge corporate America to support meaningful programs that will change the culture of junk food.


  • Help to establish the organization, with funding, office space and facilities.
  • Find partners to equip and run the community kitchens, and food suppliers to provide the fresh ingredients.
  • A partner to build and maintain a fleet of food theater trucks.
  • Education experts, graphic designers, artists and writers to develop and produce creative, fun teaching materials.
  • Communications experts to create messaging for the movement.
  • Web designers and developers to create and build the website.
  • Establish a food range that generates a sustainable income for the movement.
  • Corporate partners to invest in cooking and food education for their customers and champion honest food labeling.

To challenge our leaders, and to be part of Jamie Oliver’s petition for a food revolution, add your name to the petition to Make Change Now: www.jamiesfoodrevolution.com/petition

Photo: TED / James Duncan Davidson / Marla Aufmuth

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